Efficiency means becoming excellent at performing any given task. It could be anything, but being efficient just means being able to perform a certain job well, with a minimal amount of effort.
But being effective means taking the overall objective into consideration and figuring out which activities are the most important to reaching that goal and then doing them. Efficiently or not.
Make sense?
Bottom line1: It Is Always Better To Be Effective Than It Is To Be Efficient.
Bottom line2: It does no good to be efficient if you’re not being effective. In fact, sometimes increasing your efficiency can actually mean sacrificing your effectiveness.
Citing from a very interesting marketing book (I wil reavil it later).
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